How To Do Facebook Video Marketing The Right Way - CoSchedule Blog

How To Do Facebook Video Marketing The Right Way Blog Facebook is doubling down on video. In fact, 32 billion  views  per day on Facebook.   That’s a mind-blowing statistic, right? The implications for content marketers and social media managers is clear. We need to be investing in video content. But, if youre not a professional videographer, then how do you get started? That’s what we’ll cover in this post. Why Should You Care About Facebook Video? The amount of video watched on Facebook is hard to ignore. That isn’t the only reason why video is important on Facebook, though. There’s also the issue of declining organic reach on the platform. The newsfeed algorithm now makes it harder to earn high organic reach. If video content is particularly popular, however, then there may be an opportunity for content creators to capitalize. If you weren’t feeling the urgency to get started before, you should be now.How To Do Facebook Video Marketing The Right WayStill not convinced? Here are some more fast facts about Facebook video: Get More Mileage Out Of Your Videos With Features From Video content takes effort to create. So, why not make the most of your hard work? With 's robust social sharing features, getting maximum mileage from your video posts is easy. Social Video allows you to upload your videos straight to your calendar and publish them all in one spot: After you've created your post, schedule it to send at the best time automatically with  Best Time Scheduling: Finally, stop manually re-scheduling your videos and let ReQueue take care of it for you: Best of all, you can try all this stuff out free for 14 days! Start your trial below (and put the advice in this post into practice). Facebook Video Marketing Mechanics And Best Practices Before we run full steam ahead, let’s get our footing first. Which Video File Types Are Supported? Facebook recommends .MP4 and .MOV files. However, those aren’t your only options. Find every supported format here or use this cheat sheet: Is Native Facebook Video Better Than Posting YouTube Links? Facebook prefers video directly uploaded onto its platform. This may be because it sees itself in competition with YouTube. Directly uploading your video makes it easier for its algorithm to put your video in front of an interested audience. This means your video uploaded directly might get more views, shares, and comments. In fact, a study done  by quintly  found that native Facebook videos received 186% higher interaction rates than YouTube videos as of December 2016. On #Facebook, native video appears to outperform YouTube links.However, native Facebook video tends to have a shorter shelf life. According to Videomaker, However, by the same token, Facebook posts have a shorter lifespan. In the stream-like flow of the news feed, once a video stops getting likes and shares it quickly sinks to the bottom, rarely to be heard from again. It’s hard to search for old Facebook videos and linking to them directly is problematic. These are huge hurdles. There may be times where either Facebook or YouTube may be best for your video. Figure out which one is best in your case by asking a few questions: Will people care about this video a month from now? If not, the advantage goes to Facebook. Is this video evergreen (meaning it has long-term appeal)? If so, the advantage goes to YouTube. Is this video more than a couple minutes long? This could go either way, but you many want to default to YouTube in this case, for reasons we’ll touch on next. TIP: Remember, you can always upload videos to both Facebook and YouTube, too. What Are Facebook's Video Length Requirements? The maximum length for video on Facebook is 45 minutes. However,  according to Tubular Insights, the best length for engagement is around 1:30. Facebook recommends focusing on storytelling, rather than video length. According to Facebook Business, Video length is less important than telling a cohesive and concise story. Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way. So, how long should your video be? The answer varies, but here are some general suggestions: In general, keep your videos short and to the point. If you have a longer video, consider breaking it up into short, easily digestible episodes. Pay attention to your Facebook video analytics (more on this later on). See what works best. Then, repeat. Facebook videos under two minutes perform best.What Kinds Of Videos Should I Shoot? There are all kinds of different video categories you could create. How do you know which types of videos your audience will like best? The answer will depend on your audience. Here are some ideas to get you thinking: How-to videos. Consider creating quick videos demonstrating how to perform a task. Entertaining videos. These could include videos based on memes, animals doing something goofy, or whatever your imagination can dream up. Behind-the-scenes videos. What’s it like to work at your company? Could you offer a behind-the-scenes look at how you created something (like a cool piece of content or an event)? Product demonstrations. Show off how your product or service works. Customer testimonials.  Anyone can talk themselves up. Someone else singing your praises is better. Live video. Live video is Facebook's latest video content type that allows users to broadcast video updates straight to your profile page. Your only limit is your creativity. When it comes to Facebook video, you're limited only by your creativity.What Equipment Do I Need? This depends on your budget. Facebook recommends investing in quality production. If you can afford it, it’s best not to go cheap. A great video idea, combined with polish and effort, can generate incredible results. What if you don’t have access to a production team, though? You’re not out of luck. Select Your Camera Type If you’re shooting video on your own, your first step is gathering equipment. Smartphone. Most smartphones can shoot hi-res video. They may not produce professional-quality results. However, this option can work well enough in a pinch. This guide from MakeUseOf has tons of information on shooting quality smartphone video. Digital SLR. Many professional-quality still cameras can shoot awesome video too. Expect to spend at least $500 for a decent entry-level digital SLR. Handicam. If you’re able to spend a few hundred dollars, an amateur digital camcorder may be enough to get started with. Professional video camera. If you have an in-house videographer, they will probably ask (nay, demand) you invest in professional equipment. Don’t argue with them. Just give them what they need. Getting gear to do #Facebook #video #marketing doesn't have to be expensive.Select Your Mic Audio quality shouldn’t be overlooked here. Smartphone microphone. Smartphone condenser mics can improve your audio quality for not too much money. There appear to be more options available for iOS, which may be something to keep in mind if you’re an Android user. Camera microphone. Like most things, you get what you pay for here. Start at $50 and go up from there. Select Your Tripod A tripod can make a major difference in keeping video stable. Smartphone tripod. A small smartphone tripod can go a long way toward shooting better video. Alternately, consider using a smartphone adapter for a full-size tripod. Monopod. These one-legged tripod alternatives are affordable and lightweight. Actual tripod. The most expensive option. Not coincidentally, this is also the best option. TIP: Don't underestimate the value of a quality tripod. It can make an enormous difference between having a stable shot, or a rocky video.] How Should I Shoot My Video? Never shot video before? No problem! You don’t need to be the next Spielberg to shoot decent videos (although it does help to have experience). Shoot Mobile Video Vertically This goes against old-school best practice of shooting in landscape view. However, vertical videos look better on mobile devices. When shooting video on your phone, go vertical. This will produce the best results for people on their phones. Shoot mobile video vertically, rather than horizontally, for easier mobile viewing.Remember The Rule Of Thirds The idea behind the Rule Of Thirds  is to split your frame into thirds along a 9x9 grid. This helps produce balanced shots that look visually appealing. Fit Your Subject In The Frame This is pretty basic. Show people above the waist. Don’t cut off heads or arms in the frame. Make sure people can see what’s happening clearly. Here's a quick example I just shot on my phone: The subject is positioned off-center (following the Rule of Thirds), with everything in the frame, and nothing cut out of the shot. Make The First Few Seconds Attention-Grabbing People scrolling through their news feed have short attention spans. Make your first few seconds count. According to Facebook, you've got about three seconds to hook your viewer into your video. Even then, only 65% will continue into the next ten seconds.   In other words, leave out dramatic build-ups or introductions, and get right to the point. Creating #Facebook video? Skip dramatic build-ups and get right to the point.How Should I Promote My Facebook Videos? You’ve shot your video. Now, how do you get people to watch it? Start with these tips. Write Strong Post Copy Include videos in your posts, and write copy that entices views. Here are a few ways to do this: Write a post that asks a question, while implying the video has the answer. This can get people interested in watching the video. Hype up your video. Get people excited to watch. Write in a way that inspires curiosity. If you want to make sure that you're nailing your messages and encouraging fans to watch your video, try our Social Message Optimizer. To start, type in a draft of your post, hit the video button, and select  Score My Message: Select Facebook and scroll down for an overview of what your message does well, and what could use some improvement: As you continue down the page, you'll see suggestions on how you can improve your message and boost your score: Scroll back up to the top of your page to edit and re-score your message: Recommended Reading: How to Write For Social Media to Create the Best Posts Embed Video From Facebook Elsewhere Did you know you can embed Facebook videos on web pages? It works similar to embedding video from YouTube. That means you can easily embed your Facebook videos in blog posts or static web pages. Simply click the arrow in the upper right corner of any video. Then, click Embed: Next, you’ll see an embed code: If you’d like to include the entire post (and not just the video), click the box. It's worth noting this method will embed your video in an iframe. These can potentially break RSS feeds. If you'd like to avoid this potential issue, click Embed Video. Then, click Advanced Settings to bring up the Embed Video Player Configurator. Next, click Get Code: Finally, follow the on-screen directions to copy and paste the Javascript code into the right places. If you're using WordPress, switch to  Text view and paste the top code at the top of your page: The end result looks like this: Sound FX: Packers vs. ChiefsThe #Packers look pretty amped up for the preseason finale! #GBvsKC Posted by Green Bay Packers on Thursday, September 1, 2016 Done! TIP: Know someone who might be interested in your video? Send them the embed code too. They just might put it somewhere on their own site. Add A Featured Video To Your Facebook Page Have a video you really want people to see? Feature it on your page. Visit your Facebook page. Then, click Videos: Next, click Add Featured Video: You’ll then be able to choose from any of your uploaded videos: Your video will then display under the About section on your profile’s main page. Here’s an example of what this looks like: Use Facebook Featured Videos to enhance your brand page.Upload A Video As Your Cover Photo To Make Your Profile Pack A Punch Did you know you can make your cover image a video? Social Fire Media  found that cover videos should include: A video that is 820x462 pixels wide. Video should be between 20 to 90 seconds in length. To upload a video as your cover photo go to your Facebook business page: Select  Change Cover  and Choose From Videos  or  Upload Video: Select the video you want to use as your cover photo: Click confirm, and your video should replace your cover photo. Consider Video Advertising Or Paying For Promotion Paying to promote your video, or turning your video into an ad, can help drive more reach and views. Just be sure to follow Facebook’s design guidelines for video ads. We also recommended reading Wordstream’s guide on using Facebook ads  too. Recommended Reading: Facebook Marketing Strategy: Why You Need One ( How to Build It) How Can I Drive More Traffic From Facebook Video? Facebook recently removed call-to-action links from native videos. However, there are still ways to drive traffic back to your site with your video content. Let’s walk through a couple simple tips. Include Links In Your Post Copy You can still include a link in your post copy accompanying your video. This simple detail is easy to overlook. Tag Other Accounts Mentioned In Your Video If your video references other companies, personalities, or anyone with a Facebook page, consider tagging them. This will help your video get distribution in their fan’s news feeds too. How Can I Measure My Success? Facebook video marketing is a lot of work. It’s important to know if your efforts are paying off. Data and analytics can show if you’re meeting your goals. They can also inform your strategy, showing what’s working, and what needs improvement. Fortunately, Facebook offers robust analytics functionality with Facebook Insights. Visit your page, and click Insights: Then click Videos on the left: Here, you can see: Total minutes of video viewed. Number of video views. Change over time. You can also see detailed analytics for individual videos: Select the video that you want to see stats around, and you'll see a full breakdown of all of the analytics for your video: If you're looking for even more social media analysis check out 's Social Engagement Report: How Should I Set Facebook Video Marketing Goals? Follow the SMART goals framework: So, that’s how you set goals. Now, which metrics should you track? Here are some possible options: Engagement. Are people liking and sharing your videos? Are they leaving comments too? Views. How many people are watching your videos, and for how long? Traffic. Are your videos linking back to your blog or website? If so, how much traffic are they driving? Follower growth. If you’re paying for video ads, are those ads helping you reach a new audience and expanding your Facebook following? Revenue. If you’re running video ads that direct to an ecommerce page or signup form, how much money are you earning from those conversions? TIP: Don't skip measurement. If you want budget to shoot more video, you'll probably need to show your boss why it's worthwhile. Data can do that for you. How Can I Schedule And Publish My Facebook Videos? Great question. recently launched our new social video functionality. It’s now possible to schedule social media video posts for Facebook within our app. (You can also schedule videos on Twitter too, but that’s another topic for another time.)

How Many Questions Can You Skip for a Good ACT Score

How Many Questions Can You Skip for a Good ACT Score SAT / ACT Prep Online Guides and Tips The ACT is a time crunch, and most students have trouble finishing the whole test in the allotted time. So how many questions can you skip for a good score? In this article, I'll let you know how many questions you can skip or answer incorrectly and to get a composite score of 26. I classify a 26 as a good score since it is in the 83rd percentile for all ACT test-takers. However, a good score for youisdependent on what college you hope to attend. Click here for guidance onwhat your target ACT score should be. First, How Is the ACT Scored? Toanswer the questions of how many can you skip for a 26 composite score on the ACT, you must know how the test is scored. In short, the ACT has 4 sections: Math (60 questions), Reading (40 questions), Science (40 questions) and English (75 questions) plus Writing (1 Essay).For further explanation, read How is the ACT Scored? The ACT Essay score is not counted towards your composite score, so I will not be mentioning it in this article. If you want more information on the ACT Essay, read How to Write an ACT Essay: Step by Step Example. On the ACT, you do NOT get points deducted for wrong answers, so it is to your advantage to bubble in any questions you can’t answer.Try to save 30 seconds to a minute at the end of each section to simply pick a letter to bubble in for the questions you skip. Each section is graded separately. First, you get a raw score for each which is simply the number of questions you answered correctly and then that raw score is converted into a scaled score.The raw to scale score conversion changes each test date, but the ACT shared the below table in the Preparing for the ACT guide as an example: After calculating the scale score for the sections, your 4 section scores are added together and divided by 4 (i.e. averaged), and the final number is your composite score.If your score ends up as a decimal, it is rounded, e.g.if it is a 25.4, it is rounded to 25, and if it is 25.5, it is rounded to 26. Having explained that I will now answer the original question: How Many Questions Can You Get Wrong or Skip and Get a Good Score? The answer is a little more complex than one simple number (I will explain this further).The reason the answer is more complex is that the scoring for each section of the test is different, and the scoring for each section varies by test date (as you can see in the chart above and as I will explain further below). Since you are not penalized for wrong answers, incorrect answers and skips will result in the same score.There are a large number of combinations of individual section scores that would result in a 26 composite score. Here are some of the breakdowns: (26+26+26+26) / 4 = 26 (26+26+26+25) / 4 = 25.75 (rounds up to 26) (26+26+25+25) / 4 = 25.5 (rounds up to 26) (26+26+26+24) / 4 = 25.5 (rounds up to 26) NOTE: you cannot get a 23 on any individual section if you want to get a composite score of 26 unless you get a section score of higher than 26. As I said, the scoring of each section varies by test date. So to give you a better idea of the typical number of questions you can get wrong/skip for a 26 in each section, I have analyzed 5 different ACT score charts: Test 1 Test 2 Test 3 Test 4 Test 5 English 13-14 14-15 14-15 14-15 14-15 Mathematics 16-17 18-19 16-18 16-17 18-20 Reading 10 12 9 Science 7 7-8 9-10 10 9-10 Total 46-48 51-54 50-54 49-51 52-56 Overall, you can skip/get wrong around 50 questions per ACT test to get a composite score of 26. For English, you can skip/miss 14 questions on average to get a 26. For Math, you can skip/miss 17 questions on average to get a 26. For Reading, you can skip/miss questions on average to get a 26. For Science, you can skip/miss 9 questions on average to get a 26. What Should Your Skipping Strategy Be? Knowing this information and hoping to get a 26 composite score, you should plan to skip up to: about 1 full passagein English (14 out of 15 questions in the last passage) 17 in Math 1 full passage in Reading (10 questions) 1 full passage in Science (5-7 questions)* *For Science, I would recommend skipping the Conflicting Viewpoints passage since it is the longest with 7 questions and, therefore, the most time consuming. Plan your exact skipping strategy based on your strengths and weaknesses. Try to maximize the number you skip in your weakest section. Minimize the number you skip in your strongest section. For example, if you struggle in Reading, plan to skip at least one entire passage. If your strength is Math, try just skipping the last 10 questions. This way you can hopefully maximize your score in Math to balance out your lower score in Reading. You need to be using the skipping strategy during your ACT preparation! Do not just try to implement this strategy the day of the test. This skipping strategy requires practice since you will need to learn a new test pace.If you had been attempting to complete all questions, you were likely going at a much faster pace. You will need to slow it down and give yourself more time per question. Also, you will need to figure out exactly what number of skipped questions will give you your target score. For example, while you can skip about one full passage in English (14 out of 15 questions) and get a 26, you may answer 10 questions incorrectly in the 4 passages you do complete, bringing your score below 26. If this happens, try to skip only half a passage (7 questions) on your next English practice test.Try to skip the maximum allowed during your first practice test then change the amount based on whether your score goes up or down. STRATEGIZE! Plan to spend the entire time allocated except for the last minute on those questions. That way, you get more time per question and do not rush to answer more questions and make more mistakes. If you do have extra time, I would recommend reviewing the answers you were unsure of and NOT attempting any new questions. However, if you felt confident about your answers and have extra time, you should attempt a few more. During the last minute on each section before time is called, simply bubble in A, B, C, D, E F, G, H, J or K for all of the answers you could not get to. (Note: there is no E or K on English, Reading, or Science.) You should choose two corresponding letters, for example, A and F, to bubble in. As I said, there is no penalty for guessing on the ACT.By bubbling the same letter for all of the ones you couldn’t get to, you give yourself a 25% chance in English, Reading and Science (1 out of 4 answer choices) or a 20% in Math (1 out of 5 answer choices) of getting each guessed question correct.If you got all of the questions you attempted correct, you would most likely score higher than a 26 by also bubbling insince you will likely randomly get a few of those â€Å"correct.† Could you theoretically skip more questions? While it would be possible to skip more, bubble in, and get a composite score of 26, I would not risk it. Occasionally, the letter you choose to bubble in may result in 0 extra points if it wasn’t the answer to a single question you guessed on, and then your score would end up lower than 26.Don’t risk it. Stick to the outlined plan. What’s Next? Need help preparing for the ACT? Check out guides to the ACT Reading, Math, English, and Science sections.Taking the ACT very soon? Read our guide to cramming for the test. Not sure where you want to go to college? Check out our guide to finding your target school.Also, figure out yourtarget ACT score. Thinking about getting a job while in high school? Check out our guide to the 8 best jobs for teensand learn how to find yours! Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep classes. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our classes are entirely online, and they're taught by ACT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. 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